Objective:

Develop an identity for this new catering business. Once the identity was established we were to proceed in creating business cards and a website to begin to get the word out. There was a need for potential customers to check a calendar for availability and upcoming events as well as book catering on-line.

Approach:

Create branding indicative of “simplicity” so we began with a logo concept that was very direct but a little playful at the same time. Then we developed a website that showcased their abilities and was very easy to navigate.

Results:

Simplicity catering is on it’s way to being an established name in catering here in the DFW area. The services we provided has allowed them to represent the business in a professional manner and compete in the Dallas area.

Simplicity Catering

Simplicity Catering was derived from a thought that I feel best suits the way food should be. Simplicity means, “Simple to the easiest form.” Food is simple and it should be what it is, with a little love and creativity worked into it. A saying that stuck with me from Culinary School about food was, ”Make food simple and let things taste of what they are!” (Curnonsky) The Catering end of it came from us wanting to share our love for food with you. Let us make it simple for you.

Website: http://www.simplicitycateringdfw.com