Objective:

Develop a new brand image for the mental health and wellness division of Humana Inc. Create marketing materials that were uniform with the parent company while asserting a unique look and feel.

Approach:

Parent company’s fonts and colors were included to develop a homogeneous brand. The green provides energy while the blue symbolizes calm and strength. The brush stroke pattern invokes freedom and creativity while maintaining a professional stylized look.

Results:

Parent company adopted similar look and feel for new materials and embraced the new brand guidelines with no revisions.
The newly developed look and feel was incorporated throughout the entire Irving, TX location including motion graphics, stationary posters, window treatments and signage.

LifeSynch

LifeSynch, a wholly owned subsidiary of Humana, proudly serves more than 10 million members and offers extensive resources, including behavioral healthcare, health coaching and Web-based wellness tools, employee assistance programs/work-life services and behavioral pharmacy services.

Thanks to their background in behavioral health, they understand how to motivate sustainable behavioral changes through substance abuse treatment programs and health and wellness programs such as weight management and smoking cessation, among others. These resources are easily incorporated into an organization’s existing programs and can be customized to fit the specific needs of the organization.